Google up to date its Search Central developer jobs posting web page to take away South Korea as a area the place the job search expertise is out there.

Google search expertise

A search expertise is a wealthy consequence, not less than three of that are interactive wealthy outcomes.

Wealthy outcomes stand out from regular search outcomes and draw consideration to the net pages listed in them.

In keeping with the Google Search Expertise Gallery web page, there are three interactive search experiences:

• Occasion
• dwelling actions
• job provide

It is a screenshot of a search consequence with a Job Search Expertise wealthy consequence:

Job posting search expertise

Google gives employers the power to rank their job postings in an interactive wealthy consequence referred to as the Job Posting Search Expertise.

Employers can use JobPosting structured knowledge to be eligible to seem in a Job Posting search expertise.

There are literally two methods to qualify.

The Google documentation advises:

“You may improve the job search expertise by including JobPosting structured knowledge to your job posting internet pages.

Including structured knowledge makes your job postings eligible to seem in a particular consumer expertise in Google Search outcomes.

It’s also possible to combine with Google by utilizing a third-party job website.”

Regional availability of job search expertise

This wealthy output is out there in areas all over the world:

• Asia
• Europe
• Latin America
• Center East and North America
• North America
• sub-saharan africa

Whereas work expertise is out there worldwide, it’s not accessible in each nation.

For instance, Job Search Expertise is just not accessible within the Czech Republic, Hungary and Romania.

The job search wealthy consequence was accessible in South Korea, however Google quietly eliminated it from the regional availability documentation on February 28, 2023.

In March 2023, an entry was added to the Search Central developer web page changelog with the next assertion:

“February 28: South Korea has been faraway from the areas accessible for the Google job search expertise.”

I spoke to worldwide search marketer Christopher Shin of Digital Asset Administrators (LinkedIn profile) to ask why Google would abandon the Korean marketplace for job search postings.

Christopher shared:

“Folks in Korea do not use Google to search for a job. They go on to job posting web sites when on the lookout for work.

None of my shoppers have ever requested, not even as soon as, about Google job posting optimization.

That is not how individuals search right here.”

Christopher additionally defined that Google has 43% market penetration in Korea, up from 5% about eight years in the past.

Google is rising in reputation in Korea. However Korean search patterns might not justify preserving the job search expertise there.

Featured picture from Shutterstock/Combine and Match Studio