At present, Warner Bros. Discovery and Amazon introduced that HBO Max is again on Prime Video Channels in the USA after it left as an Amazon providing in 2021.

Prime subscribers can join HBO Max for $14.99 a month via the Prime Video app or at amazon.com/channels/hbomax. The channel might be canceled at any time.

The businesses additionally famous in an announcement that prospects would have entry to the upcoming “enhanced” streaming service when it launches in 2023, which is able to mix content material from HBO Max and Discovery+.

“Now, with the addition of HBO Max once more, prospects can simply add this subscription and luxuriate in much more award-winning and fan-favorite leisure on Prime Video,” Cem Sibay, vp of Prime Video, mentioned in a press release.

“Warner Bros. Discovery is dedicated to creating HBO Max out there to as large an viewers as doable, whereas advancing our data-driven method to understanding our prospects and higher serving their viewing pursuits. At present, we’re delighted to take a major step ahead by asserting that HBO Max is returning to Prime Video Channels,” added Bruce Campbell, director of income and technique for Warner Bros. Discovery.

HBO Max launched in Could 2020 with out help for Amazon gadgets as a result of former WarnerMedia CEO Jason Kilar wished the streaming service to be out there as a devoted app on Hearth TV gadgets somewhat than via Prime. Video Channels. A devoted app offers Warner entry to all buyer knowledge and subscription income as a substitute of sharing it with Amazon. Regardless of this, nevertheless, HBO Max turned out there as a Prime Video Channel months later, more likely to get extra customers to subscribe to the service.

The streaming service then left Prime Video in 2021 as former guardian firm AT&T failed to succeed in a deal to increase distribution. WarnerMedia misplaced 1.8 million subscribers that quarter as a result of being not out there on Prime.

Including to WBD CEO David Zaslav’s questionable content material technique, HBO Max’s return to Prime Video Channels is a brilliant transfer for the corporate. WBD got here up quick final quarter, falling in need of Wall Avenue expectations after many titles disappeared from HBO Max.

Whereas the reasoning behind the newest deal wasn’t revealed, we’re guessing that Zaslav wished to strike a brand new take care of Amazon to get new subscribers for the upcoming mixed streaming service, rumored to be known as “Max.”